Brand Colors

Primary Brand Colors

Colors are an integral part of The Siemon Company brand. Consistent use of the color pallet will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience. The Siemon Red color swatch has been a mainstay in the Siemon brand for many years and is a primary identifying factor along with the Siemon Logo. Even though red is the main identifying color, we do not want to overwhelm our branding color scheme with too much red. The brand color scheme should consist of mostly white and gray, with red and black accents. Dark Gray backgrounds with white text and red and white accents is an acceptable secondary color scheme where the primary scheme doesn’t fit.

Primary Color Pallet

There are 5 main colors in the Siemon Company Pallet; White, Black, Light Gray, Dark Gray and Siemon Red. These colors are used to reinforce the branding scheme of the company and create a cohesive overall look and feel to all aspects of the company

Secondary/Accent Color Pallet

These colors are used to provide accents and used to support primary color pallet distinguish categories and spec sheets and emphasis. If product doesn’t fall in these categories the default accent color is Siemon red.

Primary Color Pallet Examples

Secondary Color Pallet Examples

Secondary Color Scheme

If a white or gray background isn’t possible, for example if your designing on the side of a black cabinet, or have a black backdrop, use the Secondary color scheme showed below. This color scheme substitutes the white and gray backgrounds with dark gray and uses red and white as accent colors.